7 Tips for Writing Enticing Titles for Your Fashion Website

When it comes to making sure your fashion website is the best it can be, you’ve probably spent time looking over every detail. Your photos are stunning; your content is interesting, and maybe you even have a few trendy ideas to share in the coming months. But what about the titles to your articles, have you considered them yet? It might sound like a small piece of the puzzle, but in reality, it’s one of the biggest. From impacting your SEO to drawing your readers in so that they actually click on your article, the title of a page can have significant effects on your fashion website. In fact, more people read an entire article title before deciding if they’ll merely skim the content on the page or really read and engage with it. You can see how really important it is! So here’s 7 tips for making sure your titles are enticing and some of the best in the business.

  1. Do Some Brainstorming and Create A Rough Draftfashion-copy-writer

One step that many people skip over when they make their titles is a basic brainstorm and rough draft session. Instead of just firing off any title you can think of, spend some time creating a rough draft and exploring ideas so you can find the best one.

  1. Think About and Engage Your Audience

When you consider the audience you’re writing for, it’s often easier to craft titles that really hit the mark. By doing so, you’re able to incorporate appropriate tone, style, and any special terms that might catch their eye.

  1. Use Vivid Words and Adjectives

Skip the bland language and spice things up a bit with words that paint a picture. The easiest way to do this is by adding adjectives and also adverbs. For example, majestic, kick-ass, crimson, bold, eye-catching or any number of other choices. Especially if you’re writing about a particular style, add words that really bring the visual elements to life.

  1. Make it a Top List

    Old hardback book, open on table, with blurred bookcase behind.

    Old hardback book, open on table, with blurred bookcase behind.

When you make your content a list, you’re able to make the title reflect this. These sorts of titles are heavily read on the internet. People love top lists because they’re quick, easy reads that cut right through all the fluff.

  1. Add a Little Value

That brings us to our next tip: ensuring that your title conveys value. Make sure you tell your audience exactly what they’ll be getting from your article and why it’s important to them. For example, instead of merely using “5 Ideas for Trendy Fashion” tack on a little extra value with something like, “5 Ideas for Trendy Fashion that will Make You the Talk of the Town.”

  1. Keep it Short

Too often we see fashion websites with really long, drawn-out titles. Readers not only are less likely to read these sorts of titles, they’re also too cumbersome and awkward in many cases. Clip your title down to the essential words to get the point across and convey interest.

  1. Use Natural Languageunnamed

So often, fashion websites create titles that sound like they were written by a robot. Fashion is art, so write titles that match! Letting your language flow naturally when you create titles will really help entice your readers to want to read your content. If it sounds natural, it will be more clear and more interesting.

For your fashion website, imagine it like a piece of clothing itself, a wonderful outfit that really goes the distance. Now think of your article titles as the accessory that really sets the outfit apart, that makes it seem like more than merely a set of clothes to put on. You know how important a great accessory can be, but even more so, consider how that accessory, and your titles, really draw the viewer in. They really are the piece that refines the entire project, taking mundane to the next level.

Pinterest Vs Instagram for Your Fashion Website


Pinterest and Instagram are two social media heavyweights that are favorites of fashion aficionados and entrepreneurs. If you have a fashion blog, website, or online store, you may be wondering which site is best to use for promotion. Here are some ways to figure out whether Pinterest or Instagram is more suitable for your fashion website.

Consider Your Audienceaudience

Pinterest’s users are typically over 25, female, have disposable income, and are more family-oriented. They do like fashion — as anyone casually browsing the site can see — but they’re very thoughtful about their purchases and they like considering their options before buying. They want to see that they can trust a brand and want to engage with the retailers where they spend their money, as well as the fashion websites and blogs they regularly read. Pinterest users are also more likely to give independent and new fashion designers, stores, and brands a try if those store’s boards and websites are well put-together.

Instagram users are a more even mix of male and female, tend to be younger, and their attention is less easy to get — this is why it’s very important to use clear, attractive photos on Instagram that easily convey your message. Instagram is very popular with teens and young adults, but this crowd typically has less discretionary income than users of Pinterest.

The bottom line: if you own an online clothing store aimed at women, have an independent fashion brand, or a fashion website which focuses on women’s fashion or fashion for young children, Pinterest may work best for you. If your target market is young adults, teens, or men, or your website focuses on budget fashion and at-the-moment trends, Instagram will be the best best for growing your audience.

Your Style and Preferenceslearning-styles-sm

Instagram and Pinterest both allow owners of fashion websites and brands to increase their social media influence, grow a fan base, increase web traffic, and grow a loyal community of followers, but your own preferences and habits may decide which platform you post to the most. Pinterest typically takes more time to set up and use for business owners and their followers, and it garners the best results when users take time to carefully curate their boards, add meaningful captions and descriptions, and have nice content and images to share.

While it requires a bit more thought and attention, Pinterest’s users are the type who are more likely to slow down, thoroughly browse through the photos on your boards, and venture onto your website. Instagram is ideal for quickly grabbing the attention of potential followers and customers, but the people you reach on that platform are going to be less likely to browse through your content for significant lengths of time.

In short, if you have good quality content and images, are able to spend time putting thought into writing descriptions and captions, and like arranging collections, Pinterest will better suit your style. On the other hand, if you’d rather quickly post without having to put much effort into your writing and you have clear, powerful photos which can easily grab a user’s attention with few words, Instagram will be more your speed.

A Good Strategy

While your audience and your own preferences can help determine which social media platform you should devote more time to, you’ll get the most marketing impact and more easily grow your website’s influence if you use both. Going this route, you’ll have the best chance of reaching more people and ultimately drawing them to your website. Whether you choose to only post to one or you want to juggle the two, using Pinterest or Instagram to expand your fashion brand is a smart choice.

Utilizing Social Media Platforms for Your Fashion Website

Utilizing Social Media Platforms

Turning a fashion company profitable is a devastating challenge to face. So, focusing on the little wins is the best way to get things going in the right direction. That said, you should target your presence on social media as one of your main marketing aspects. The virality of social media alone, and the fact that you can eventually advertise at no cost to huge audiences, means it’s well worth the attention.

So, here’s a look at some lucrative ways you can use social media to make your fashion line more popular.

Network with Famous People

Anything profitable in social media is usually capitalized on by the celebrities and other famous people. For example, there is a website that sells sponsored tweets by Twitter users and many celebrities listed their service on it to make extra money off their social media accounts. While paying $5,000 for a single tweet from a famous celeb might not sound like a good idea, it’s also not the worst way to blow a marketing budget.

That said, the bigger idea here involves networking your products with famous people. This doesn’t have to be celebrities like Al Pacino and Reese Witherspoon, but maybe YouTube stars like Dumbfoundead and DeStorm. The idea is that these people already have socially active accounts on social media sites, so it’s a base to pivot off. So, when they wear your piece of clothing and share a picture there is suddenly hundreds of thousands of people who can see it. If the item or the celeb’s pic catches on, those shares could potentially reach millions of eyes. The virality increase only gets better with time, and eventually you hold a strong base audience.

Social Media Contests39368av8crpvdxx

You ask for suggestions on how to market your company, and the same answers always come up; of course, running a contest can prove profitable when done right. Yet, most social media held contests turn out to be major flops and generate no new leads or sales. That’s why you need to be careful with how you plan out the contest, or else it will turn into a major failure.

Now, you are trying to figure out a giveaway that will gain attention to your brand. If you have a decent audience already, and some buying interest, you might want to try a “Wear It. Capture It. Share It.” contest. The concept would be that a buyer wears one of your items, takes a picture wearing it, and then shares it with their friends. In the process, they must also tag your company page for  it to count. This gets a lot more eyes on your products, and it’s a natural way to build your page’s virality.

Conclusion: What’s Next for Your Fashion Company?5-tips-for-creating-a-successful-social-media-contest-06a3916370

If these Web-based marketing tricks were eye openers, then there are likely other changes you should make to your fashion company. In short, you want to have as interactive and friendly of a social media presence as possible. That’s not a one-fold issue, but it does mean building character and design in your social media pages. You cannot just rely on accurate information, backlinks, and all that; if a fashion company grows in the 2010’s, you can bet your bottom dollar the Internet and social media played a big role!