When it comes to making sure your fashion website is the best it can be, you’ve probably spent time looking over every detail. Your photos are stunning; your content is interesting, and maybe you even have a few trendy ideas to share in the coming months. But what about the titles to your articles, have you considered them yet? It might sound like a small piece of the puzzle, but in reality, it’s one of the biggest. From impacting your SEO to drawing your readers in so that they actually click on your article, the title of a page can have significant effects on your fashion website. In fact, more people read an entire article title before deciding if they’ll merely skim the content on the page or really read and engage with it. You can see how really important it is! So here’s 7 tips for making sure your titles are enticing and some of the best in the business.
One step that many people skip over when they make their titles is a basic brainstorm and rough draft session. Instead of just firing off any title you can think of, spend some time creating a rough draft and exploring ideas so you can find the best one.
Think About and Engage Your Audience
When you consider the audience you’re writing for, it’s often easier to craft titles that really hit the mark. By doing so, you’re able to incorporate appropriate tone, style, and any special terms that might catch their eye.
Use Vivid Words and Adjectives
Skip the bland language and spice things up a bit with words that paint a picture. The easiest way to do this is by adding adjectives and also adverbs. For example, majestic, kick-ass, crimson, bold, eye-catching or any number of other choices. Especially if you’re writing about a particular style, add words that really bring the visual elements to life.
Make it a Top List
When you make your content a list, you’re able to make the title reflect this. These sorts of titles are heavily read on the internet. People love top lists because they’re quick, easy reads that cut right through all the fluff.
Add a Little Value
That brings us to our next tip: ensuring that your title conveys value. Make sure you tell your audience exactly what they’ll be getting from your article and why it’s important to them. For example, instead of merely using “5 Ideas for Trendy Fashion” tack on a little extra value with something like, “5 Ideas for Trendy Fashion that will Make You the Talk of the Town.”
Keep it Short
Too often we see fashion websites with really long, drawn-out titles. Readers not only are less likely to read these sorts of titles, they’re also too cumbersome and awkward in many cases. Clip your title down to the essential words to get the point across and convey interest.
So often, fashion websites create titles that sound like they were written by a robot. Fashion is art, so write titles that match! Letting your language flow naturally when you create titles will really help entice your readers to want to read your content. If it sounds natural, it will be more clear and more interesting.
For your fashion website, imagine it like a piece of clothing itself, a wonderful outfit that really goes the distance. Now think of your article titles as the accessory that really sets the outfit apart, that makes it seem like more than merely a set of clothes to put on. You know how important a great accessory can be, but even more so, consider how that accessory, and your titles, really draw the viewer in. They really are the piece that refines the entire project, taking mundane to the next level.